Strategic
Catalyst

Strategic researcher and innovation consultant working at the intersection of behavioral insight, service design and business transformation.

I help companies uncover growth opportunities, validate ideas before investing, and design experiences that drive real, measurable business impact.

Bernadett Sztanó at work
Evidence-Led Strategy
Zero Corporate Fluff
Trust Architecture
Explainable AI (XAI)
Behavioral Mining
User Rituals > Features
Ecosystem Mapping
The Reality Check
High-Velocity Workshops
Pure Momentum
Academic Mentoring
©'24
7+
Years in the field
40+
Brands transformed
3
Continents shipped
Questions asked
// CLIENT_INDEXTRUSTED PARTNERS
Hewlett Packard
Danone
CIB Bank
Heinz
Deutsche Telekom
Henkel
AXA
Nestlé
Generali
Nespresso
Moco Museum
Reckitt
Affinity Petcare
Hewlett Packard
Danone
CIB Bank
Heinz
Deutsche Telekom
Henkel
AXA
Nestlé
Generali
Nespresso
Moco Museum
Reckitt
Affinity Petcare

✺ Manifesto

I move organizations Beyond Intent.

Shifting strategies from features to behavioral architecture that solves systemic friction and future-proofs services.

More about me →